
Sustained growth in the future can only be achieved by the continuous generation of new, creative ideas and strategies.
There are a range of ways in which organisations address this issue including structures, processes, incentives, systems and unleashing the creative potential of individuals. Many organisations today have turned to workplace innovation programs in the conviction that creativity is one key to competitive survival. And organisations know their ability to innovate lies in the creativity and abilities of their people.
The individual needs to understand and adopt internal thinking processes that increase the potential for new thinking. Organisations have to do the same.
Creativity will be the strategic tool for the 21st Century.

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